Knowing how to create scroll-stopping, engaging video ads on Facebook will help any marketer become instantly more competitive on the platform. Not only do video ads get more clicks (two times more, according to one recent experiment), but they give marketers more creative freedom to show off a brand’s personality and connect emotionally with an audience.įacebook video ads have emerged as one of the most effective formats marketers have at their disposal.
Facebook video ads allow marketers to use this trend to their advantage. Every month, 1.25 billion of them view videos just on Facebook Watch, Facebook’s streaming video service.
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